Practical Steps to Keep Your Business Visible as Search Evolves
Last week, we talked about how Google isn’t disappearing, but search habits are shifting fast. Now, let’s break it down into simple, practical steps you can take—without adding hours of work to your already packed schedule.
1. Claim & Update Your Google Business Profile (10 minutes)
Google still matters, and your business profile is a free, easy way to improve visibility.
Claim your listing on Google Business Profile.
Update your hours, contact details, and services.
Add recent photos and respond to customer reviews.
Why? A well-maintained profile increases your chances of showing up in local searches and Google Maps.
2. Repurpose What You Already Have (15 minutes)
Instead of creating new content from scratch, reuse what’s working.
Turn a blog post into a LinkedIn post or Instagram caption.
Use customer FAQs to create a quick video or carousel post.
Share a recent customer review as a social post.
Why? Consistent content builds visibility, and repurposing saves time.
3. Show Up Where Your Customers Are (15 minutes)
Spend 5 minutes exploring questions your customers ask in places like Reddit, Quora, or industry Facebook groups.
Post a 30-second tip on Instagram Reels or TikTok.
Engage in one relevant online conversation a week.
Why? Younger consumers trust real interactions over polished ads.
4. Start an Email List (10 minutes to set up, 5 minutes weekly)
Use a tool like Mailchimp, ConvertKit, or Flodesk to create a free email list.
Offer an incentive (discount, free guide, or exclusive tips) to encourage sign-ups.
Send a quick update or useful insight to your list once a week or month.
Why? Unlike search rankings, an email list is something you control—and it keeps you top of mind.
5. Make Small SEO Adjustments (15 minutes weekly)
Update one webpage or blog post with a question your customers frequently ask.
Add clear calls to action (e.g., "Book a Call" or "Get a Quote") on key pages.
Check your site on mobile to ensure it’s easy to navigate.
Why? Small tweaks help search engines and visitors find the right information faster.
You Don’t Need to Do It All—Just Start Somewhere
The digital landscape is shifting, but small, consistent actions make a big difference. Pick one of these steps to try this week, and before you know it, you’ll be ahead of the game.
Need help figuring out where to focus? Let’s chat!
