The Truth About Google Ads: Set-It-and-Forget-It Doesn't Work
If you’ve ever dipped your toes into Google Ads, you might have quickly felt frustrated. The costs add up, the clicks don’t always convert, and it can seem like throwing money into a black hole. The common advice—just set it and forget it—is not just misleading; it’s a recipe for wasted budget.
Why Google Ads Often Feel Expensive
Many businesses jump into Google Ads expecting instant results without realizing that a successful campaign requires much more than just turning on an ad. Here’s why Google Ads often feel costly:
Poor targeting: Without carefully defined audiences, your ads may show to people who aren’t interested in your product or service.
No optimized landing page: Sending traffic to a generic homepage rather than a dedicated, conversion-focused landing page results in missed opportunities.
No follow-up strategy: Even if someone clicks your ad, without a proper follow-up plan (like remarketing or email nurture), your potential leads may slip away.
These mistakes mean you’re paying for clicks but not maximizing the value of each visitor.
What’s Actually Involved in Managing Google Ads Well
Managing Google Ads is not a “set it and forget it” task. It’s an ongoing process that involves:
Strategic setup: Defining clear goals, researching keywords, and targeting the right audience segments.
Continuous data review: Analyzing performance metrics daily or weekly to spot trends and adjust accordingly.
Regular optimization: Tweaking bids, refining ad copy, testing different landing pages, and pausing underperforming keywords to improve ROI.
This proactive approach reduces wasted spend and makes every dollar work harder for your business.
Why Ads Without SEO = Short-Term Thinking
Google Ads are powerful, but they’re only part of the picture. Without investing in SEO, your advertising becomes a short-term game — you stop paying, your visibility stops. SEO builds sustainable, organic traffic that complements paid efforts and lowers overall acquisition costs over time.
Combining Google Ads with a strong SEO strategy means you’re building a marketing ecosystem that drives consistent, lasting growth.
Ready to Stop Wasting Money on Ineffective Ads?
If you want expert help managing your Google Ads and SEO — with a proven strategy that saves you money and grows your business — I offer monthly management for $900/month, which includes $300 of ad spend.
Reply to this email to get started and finally take control of your ad spend.
